What does Blogging Provide to Small Business?

Most of the posts here were about big corporations like Apple, Sun, Microsoft, GM, who are in blogging. But I should say, that early adopters of blogs were really small companies and at most individuals. What are the benefits for small businesses? 

  • Blog software is easy to use. Simply write your thoughts, link to resources, and publish to your blog, all at the push of a few buttons. Blog software companies such as, Movable Type, Blogger.com and Radio Userland all offer easy blogging tools to get started.
  • Blogging is a low-cost alternative to having a web presence. For small business owners without the time to learn web html or the money to hire a designer/developer, blogging offers an inexpensive method to get your company’s name out on the Internet.
  • Updating the weblog is a much quicker process than contacting a web designer with changes or doing the coding and uploading yourself.
  • Business blogs provide your small business with a chance to share your expertise and knowledge with a larger audience. A powerful benefit for consultants and knowledge workers.

What a Blog Can Do For Your Small Business [about.com]


To blog or not to blog?

podcast interview with Dr. Nora Ganim Barnes, author of the University of Massachusetts – Dartmouth study, “Behind the Scenes in the Blogosphere”.

  • Has blogging become a business essential? 
  • What does it take to operate a successful blog? 
  • How do you measure a blog’s success?

And what for us very important is:

Those businesses that choose to remain outside of this online conversation will be sidelined.  Eventually they will become extinct.

Blog or Perish? Study Tells Business to Blog [Novita Issue Communications Blog]

Without a plan the blog is going to fail within three months. Period

A plan is needed to ensure success, survey respondents said.

“Without a plan the blog is going to fail within three months. Period,” another study respondent said.

A blog plan should address:

–What’s the goal? What’s the focus? Who is the audience? How do you measure success? Will it lead to income?

–A commitment to fresh, frequent posts and a recognition of the time commitment. Nearly a third of the survey participants spend one to three hours a day on their blog.

–A blog is a conversation, an invitation to discuss issues.

–A public policy regulating discussions, including how to deal with negative comments.

–For corporations, legal teams and communications teams must work closely to reduce approval times for posts.

Study: Businesses should adopt blogging strategies [tmcnet.com]

Blogging for international business

Raw idea: to create an english web blog for your business is a great idea if you target international market. It is also much easier than create an english version of complete website (for those who is neither in England nor in US, but for example in Germany, like we), especially if the web site is complicated and has much content. On the other side, a blog needs less start time/money investing, but it needs standing efforts. Any way with blog you could expose your business much better to potential customers in other countries and add value to your native language web site.

Blogs must be a part of the voice of the organization

“Blogs must be viewed as part of the overall package and voice of the organization,” according to “Behind the Scenes in the Blogosphere: Advice from Established Bloggers,”

From one survey of 74 bloggers conducted by Nora Ganim Barnes, director of the Center for Marketing Research at the University of Massachusetts-Dartmouth.

Study: Businesses should adopt blogging strategies [tmcnet.com]