Macromedia uses blogs for customer service

Software maker Macromedia, one of the first companies to adopt blogs for customer service, saved tens of thousands of dollars in call-center support when it released a crop of new products for software developers in 2002. A trusted group of employees started blogs to answer users’ questions, and the blogs have grown into online communities that give Macromedia valuable customer feedback.

via http://www.fastcompany.com/magazine/81/blog.html

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Vidanov

Web-Developer

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