Deutsche Bank about pros and cons of blogging for business

 In the USA, corporate blogs have become a popular tool for external communication. In Germany, they have not yet become established as an integral part of corporate communications.

Even if companies decide against running a corporate blog, the topic should stay on their agenda with a view to developments going forward. Companies should keep track of how their image fares in the “blogosphere”, the new communications arena 

Full text of research in English
Blogs: The new magic formula for corporate communications? [dbresearch]

In German
Blogs: ein neues Zaubermittel der Unternehmenskommunikation?  [dbresearch]

Advertisements

Published by

Vidanov

Web-Developer

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s