“Blogs must be viewed as part of the overall package and voice of the organization,” according to “Behind the Scenes in the Blogosphere: Advice from Established Bloggers,”
From one survey of 74 bloggers conducted by Nora Ganim Barnes, director of the Center for Marketing Research at the University of Massachusetts-Dartmouth.
Study: Businesses should adopt blogging strategies [tmcnet.com]
Better business communication 