Blogs must be a part of the voice of the organization

“Blogs must be viewed as part of the overall package and voice of the organization,” according to “Behind the Scenes in the Blogosphere: Advice from Established Bloggers,”

From one survey of 74 bloggers conducted by Nora Ganim Barnes, director of the Center for Marketing Research at the University of Massachusetts-Dartmouth.

Study: Businesses should adopt blogging strategies [tmcnet.com]

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Vidanov

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