A plan is needed to ensure success, survey respondents said.
“Without a plan the blog is going to fail within three months. Period,” another study respondent said.
A blog plan should address:
–What’s the goal? What’s the focus? Who is the audience? How do you measure success? Will it lead to income?
–A commitment to fresh, frequent posts and a recognition of the time commitment. Nearly a third of the survey participants spend one to three hours a day on their blog.
–A blog is a conversation, an invitation to discuss issues.
–A public policy regulating discussions, including how to deal with negative comments.
–For corporations, legal teams and communications teams must work closely to reduce approval times for posts.
Study: Businesses should adopt blogging strategies [tmcnet.com]