To blog or not to blog?

podcast interview with Dr. Nora Ganim Barnes, author of the University of Massachusetts – Dartmouth study, “Behind the Scenes in the Blogosphere”.

  • Has blogging become a business essential? 
  • What does it take to operate a successful blog? 
  • How do you measure a blog’s success?

And what for us very important is:

Those businesses that choose to remain outside of this online conversation will be sidelined.  Eventually they will become extinct.

Blog or Perish? Study Tells Business to Blog [Novita Issue Communications Blog]


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