A podcast interview with Dr. Nora Ganim Barnes, author of the University of Massachusetts – Dartmouth study, “Behind the Scenes in the Blogosphere”.
- Has blogging become a business essential?
- What does it take to operate a successful blog?
- How do you measure a blog’s success?
And what for us very important is:
Those businesses that choose to remain outside of this online conversation will be sidelined. Eventually they will become extinct.
Blog or Perish? Study Tells Business to Blog [Novita Issue Communications Blog]