Deutsche Bank about pros and cons of blogging for business

 In the USA, corporate blogs have become a popular tool for external communication. In Germany, they have not yet become established as an integral part of corporate communications.

Even if companies decide against running a corporate blog, the topic should stay on their agenda with a view to developments going forward. Companies should keep track of how their image fares in the “blogosphere”, the new communications arena 

Full text of research in English
Blogs: The new magic formula for corporate communications? [dbresearch]

In German
Blogs: ein neues Zaubermittel der Unternehmenskommunikation?  [dbresearch]

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