What does Blogging Provide to Small Business?

Most of the posts here were about big corporations like Apple, Sun, Microsoft, GM, who are in blogging. But I should say, that early adopters of blogs were really small companies and at most individuals. What are the benefits for small businesses? 

  • Blog software is easy to use. Simply write your thoughts, link to resources, and publish to your blog, all at the push of a few buttons. Blog software companies such as, Movable Type, Blogger.com and Radio Userland all offer easy blogging tools to get started.
  • Blogging is a low-cost alternative to having a web presence. For small business owners without the time to learn web html or the money to hire a designer/developer, blogging offers an inexpensive method to get your company’s name out on the Internet.
  • Updating the weblog is a much quicker process than contacting a web designer with changes or doing the coding and uploading yourself.
  • Business blogs provide your small business with a chance to share your expertise and knowledge with a larger audience. A powerful benefit for consultants and knowledge workers.

What a Blog Can Do For Your Small Business [about.com]


To blog or not to blog?

podcast interview with Dr. Nora Ganim Barnes, author of the University of Massachusetts – Dartmouth study, “Behind the Scenes in the Blogosphere”.

  • Has blogging become a business essential? 
  • What does it take to operate a successful blog? 
  • How do you measure a blog’s success?

And what for us very important is:

Those businesses that choose to remain outside of this online conversation will be sidelined.  Eventually they will become extinct.

Blog or Perish? Study Tells Business to Blog [Novita Issue Communications Blog]

Blogs must be a part of the voice of the organization

“Blogs must be viewed as part of the overall package and voice of the organization,” according to “Behind the Scenes in the Blogosphere: Advice from Established Bloggers,”

From one survey of 74 bloggers conducted by Nora Ganim Barnes, director of the Center for Marketing Research at the University of Massachusetts-Dartmouth.

Study: Businesses should adopt blogging strategies [tmcnet.com]

Blogging gives quality market exposure

Blogging gives Russell Buckley of The Mobile Technology Weblog quality market exposure he couldn’t get in any other way. Speaking about the corporate structures that restrains blogging, he says that “if you’re worried about what employees might write about you, you’ve got some pretty fundamental problems in the company”.

Corporate bloggers testimonials [corporateblogging.info]

Why blog for business?

From a business perspective there are several potential reasons to blog. But, as always, it depends on what you want. Blogs are no different from channels like video, print, audio, presentations and so on. They all deliver results – but of varying kind. The kind you can expect from blogs is mainly about stronger relations with important target groups.

  • Become the Expert
  • Customer Relationships
  • Media Relations
  • Internal Collaboration
  • Knowledge Management
  • Recruitment
  • Test ideas or products
  • Rank high in Search Engines

Why blog for business? [CorporateBlogging.Info]